Direct Line praised in online home insurance survey by Finance News Bulletin

Published: 11/09/07

Customer knowledge analyst Global Reviews has revealed the best performers in the online home cover marketThe best all-round website was deemed to be straight Line, followed by Norwich Union and Tesco FinanceOnline providers were used by 66 per cent of people to search for home insurance in the last day, the review found Next year, that percentage could grow, with 81 per cent pregnant to use the internet to look for a policy

Adam Goodvach, of worldwide Reviews, said that there was a broad variation in people's experiences of online providers"Many websites focus on quotes and applications, at the cost of policy and claims information," he warned"There is a clear chance for companies to improve customer conversion and build faithfulness by adapting the knowledge to meet customer needs"This week, Direct Line advised people who have bought expensive items to create sure

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