LV= income protection 'improved' by Finance News Bulletin

Published: 24/11/07

These will make products easier to understand and more attractive to customers and their financial advisers, it saidNew skin of LV='s enhanced products, which have before won awards for excellence, comprise attractive rates for teachers and dentistsMore than half of rule premiums for guaranteed combined life and critical illness have been cutLV='s head of go-between marketing strategy Justin Harper said: "These improvements show our continuing commitment to make our defense solutions even more attractive, easy to get to and simple

"Richard Eagling, editor of asset, life & pensions at Moneyfacts described LV= as "the head in the income protection market"The company won Best Income Protection Provider at the 2007 asset, Life & Pensions Moneyfacts awardsOverall LV= appeared on the select for five categories in

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