Customers want luxury rewards on credit cards, study shows by Finance News Bulletin

Published: 11/11/06

CREDIT CARDS LOW speed CREDIT CARDSSTUDENT CREDIT CARDS0% APR CREDIT CARDSCREDIT CARDS ONLINEBALANCE TRANSFERSMany European customers would like a praise card which offers reward points, according to novel researchSome 73 per cent of European customers would like a credit card which offers plunder such as holidays of pampering, a new study by MasterCard Worldwide revealsFurthermore, 48 per cent condition that they would spend credit card reward points on themselves, which compares to 25 per cent who would give them to a charity or ecological cause and 20 per cent who would use them on family or friends The most popular choices for credit card prize points were city breaks, free cinema, performance or theatre tickets, free spa days and a home or garden makeover

Frederic Conrads, head of co-branding at MasterCard Europe, said: "Our research suggests that customers take a very pragmatic move towards to rewards on their credit cards"A card that allows them to decide what they want, when they want it, is most likely to be top of wallet "A recent study of UK customers conducted by Morgan Stanley revealed that many customers are turning absent from balance transfer cards and looking to reward and cashback credit cards Credit Cards | Business Credit Cards | Balance Transfers | Low speed

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