Piggy bank painting scheme sees savings uptake increase by 70 per cent by Finance News Bulletin

Published: 27/02/07

A youth-oriented savings campaign that invites clientele to paint their own piggy store has helped Britannia Building Society boost applications by two-thirds, it has been revealedThe number of FirstSaver investments financial records opened since the promotional drive launched on December 18th 2006 has increased by 70 per cent, according to the financial services provider's figuresAnd following the increase in uptake, it has been confirmed that the scheme will now be extended until February 19th 2007Tim Franklin, managing manager of member business at the monetary services provider, said that he hoped the system was encouraging more young banking customers to think about long word savings

"We hoped the piggy banks would give youngsters an additional incentive to put aside because they are fun," he said"Britannia has some fantastic savings crop for children and it is great to see children are reaping the reimbursement of savings"Parents who wish to increase their newborn child's long term savings may wish to consider topping up a youngster trust fund account Financial services provider outlines benefits of novel premium

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