Egg finds rise in 'kept men' by Finance News Bulletin

Published: 04/12/07

The figure of 'kept men' in Britain has soared over the history five years, with the number of men earning less than their partners doubling since 2002, from one in ten to one in fiveOnline bank Egg claims that more than half of women (53 per cent) are now content to indulge their associates and be the main earner, with one in five claiming that their financial rank gives them more speak about what money is spent onIndicating a sizeable social move affecting thousands of Britons over the past five years, the Egg survey of 1,000 adults found that 43 per cent of men supermarket for clothes at least once a week, 29 per cent meet friends for have lunch and ten per cent visit the gym, proving that youthful men now have more free time and free time to fillAlison Wright, Egg chief marketing official, said: "There really has been a change over the last five years with some of the old stereotypes of who earns the cash and who pays the bills being broken down

"Meanwhile, another survey by Egg has exposed that new mothers in the UK are forking out a whopping £6 billion a day to keep up with the perfect celebrity-style 'Yummy Mummy' image, spending money on designer buggies and bespoke furnishings, to beauticians and Botox"This is where a little bit of financial planning can go a extended way ensuring new mums can take pleasure in being new mums without

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